Deliver Results

November 21, 2019    MARGO CRUMMACK, CCAM, PCAM 
CO-FOUNDER, CO-PRINCIPAL, CEO    Education, Lifestyle

CH PRINCIPLE #16: DELIVER RESULTS

Every business is results-driven, but it's essential to understand what it means for your business, for your clients, and your personal career growth. At Crummack Huseby, we look at the Results-Based Management theory as a guide to be more productive. This theory contends that if an organization wants to get high-level results, then one must set high goals, use measurements to track your progress and hold yourself accountable for achieving those results. Ask yourself the following four questions to see how you measure up.


1. Why does the organization exist, and is it serving its purpose?

For Crummack Huseby, we exist to provide a high level of care and concern for each community we have the privilege to ser

  • Board members who volunteer their valuable time
  • Individual homeowners who need assistance and guidance
  • Ethical business and service providers who help our clients achieve their goals

2. Whose needs are the organization intended to serve, and is it serving those needs effectively?

The people you intend to serve should be the ones you answered in question number one. To continue to serve your clients effectively, always continue to maximize your talent/employees, and be innovative so your company can evolve and still be useful. Examples of efforts to optimize talent are to put the right people in the right places and continuously look for new ways to create efficiencies. We implemented our new technology platform, Caliber, to be more productive and innovative, allowing us to do more and save time for both homeowner and property managers.


3. What is the organization supposed to deliver, and is it providing this effectively?

For us, we deliver a property management service where people feel we genuinely care about their concerns, their goals, and who they are as individuals. To remain effective, we actively seek feedback through surveys, personal calls to board members, one-on-one coffee meetings, annual dinners, and tracking feedback. Our retention, company growth, and awards should prove our effectiveness, but we take the extra step and adjust our methods accordingly.


4. What are the resources available, and is the organization using them efficiently?

Resources are not just internal. Externally, we hire consultants with specific expertise to continually teach and coach us in running this organization. We work with a business coach, marketing and sales experts, a public relations team, and other industry veterans. We attend seminars, talk with other business owners, and read, read, read! Delivering results is the responsibility and purpose of each person on your team. Follow-up on everything and take responsibility to ensure that tasks get completed. Sandy Huseby and I focus on these four core questions to deliver results in meaningful ways, not just for our clients but for those we work with every day. It's important to appreciate the effort and celebrate results.

 


ABOUT MARGO CRUMMACK, CCAM, PCAM, CO-FOUNDER, CO-PRINCIPAL, CEO

Before Margo co-founded Crummack Huseby Property Management, Inc., she was an industry leader, using her innovative thinking to help her previous employer exponentially grow their business. Since 1999, when Crummack Huseby began, she’s continued to utilize her forward-thinking abilities to create efficiencies for clients and their communities.

It was over 19 years ago when Margo saw a need for a more customized and personalized approach to community management and formed Crummack Huseby with Sandra Woods Huseby. Their mission was a breath of fresh air within their industry:  to create an open dialogue with communities, to focus on the core of a community, and to customize management styles to suit what’s best for that particular community. “I teach our team members to work with the board, but more importantly, to seek and embrace the heartbeat and attitude of the communities they serve.”  Since 1988, Margo’s unique mission has inspired change within communities and insightful contributions to the industry.


ABOUT CRUMMACK HUSEBY PROPERTY MANAGEMENT INC.

Orange County, California, based Crummack Huseby Property Management, Inc., manages many diverse HOA’s and master-planned communities in Southern California. They have added value to communities by working with HOAs, homebuilders, and land developers through their collaborative and customized approach. Crummack Huseby’s personalized philosophy to community management has allowed them to successfully discover and develop one - of - a - kind programs for new and existing communities.  They offer professional business planning, governance, community management, financial only management, planning, and forecasting services for community associations. They also have been recognized as one of the Best Places to Work by the Orange County Business Journal in 2015, 2016 and 2017. Founders Sandy Huseby and Margo Crummack each have more than 30 years of experience in Common Interest Development (CDI) management. Crummack Huseby Property Management obtained an AAMC® Accreditation status which highlights their focus and commitment to deliver total customer satisfaction.  If you would like to learn more about Crummack Huseby Property Management Inc., they look forward to learning about your community and understanding your needs and how they can best support your community. For more information -  Start a Conversation, email info@ch - pm.com, or call 949-367-9431.

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Professional Affiliations

Building Industry Associaiton of Southern California
Member of Community Associations Institute
California Associations of Community Managers
Eliant Certified